Media Crisis Management and Government Communication in Sensitive Situations

Media Crisis Management and Government Communication in Sensitive Situations

Course Description:
This course enables government leaders and official spokespersons to effectively manage media crises and handle sensitive situations in a professional manner that protects institutional reputation and enhances public trust. It covers the principles of strategic government communication, crisis communication planning, coordination mechanisms between media teams and executive leadership, and presents real case studies from Arab and international government experiences.

General Objective:
To strengthen the capabilities of government leaders and spokespersons in managing media crises and communicating effectively during sensitive situations while maintaining clarity, credibility, and public trust.

Detailed Objectives:

1. Understand the full concept of media crisis management and its role in government communication.

2. Analyze sensitive situations and identify potential communication risks.

3. Prepare proactive and responsive communication plans during crises.

4. Utilize media channels and social platforms effectively in crisis communication.

5. Build unified and credible messaging that enhances transparency in government communication.