Public Diplomacy

Overall goal:

Providing participants with realistic and applicable methods and tools for various situations in popular diplomacy, and knowing the difference between popular diplomacy with related activities such as national branding, propaganda, cultural relations, public relations and lobbying.

Course topics:

• Power: (its concept, transformations, and types).
• Foreign policy tools
• Diplomacy and its types
• Popular diplomacy
• A comparison between (official) diplomacy and popular diplomacy.
• Popular diplomacy themes: listening, campaigns, cultural diplomacy, scientific exchange, and media broadcasting
• The difference between propaganda and popular diplomacy
• The effects of popular diplomacy and its time span
• How do you practice popular diplomacy?
• The (national) mental image and its connection to popular diplomacy
• Relationship with advertising activities, public relations and cultural relations
• Case Study:
  • The Zionist entity's use of popular diplomacy
  • Popular diplomacy in the Palestinian context
  • Applications to popular diplomacy (campaigns)

Target groups:

• Young men and women interested in political science and international relations.
• Officials, celebrities and influencers around the world.
• Diplomats and governmental and private institutions in the field of public diplomacy, protocol, international etiquette, and the arts of public speaking and public speaking.
• Employees of charitable and relief organizations.