Overall goal:
Providing participants with public relations skills to improve media institutions.
Course topics:
- Public relations and media definition, growth and development.
- The importance of public relations in managing institutions.
- Recent trends in content analysis and its applications in public relations and media
- Modern planning trends in public relations and media production
- Modern skills in public relations.
- Personal skills of public relations employees.
- Skills and media relations.
- Effective communication and its role in public relations.
- Design and manage public relations campaigns.
- Building the mental image and reputation of the institution.
- International public relations, and its importance in the management of institutions and companies
- New global concepts and transformations and their reflection on public relations practices and behaviors.
- Public relations as an integrated system.
- Achieving administrative development through public relations officials.
- The role of public relations officials in rationalizing organizational conflict management.
Target groups
- Directors responsible for reception in ministries and dealing with external parties.
- Businessmen who want to develop their skills in media management.
- Ministries’ advisors.
- Representatives of embassies and ministries.
- Senior positions in public relations and media management.
- Spokesmen and official spokespersons for ministries.
- Heads of departments in government and private institutions
- Public relations and media consultants.
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