Strategic planning

Program description:

The program aims to develop strategic planning skills; Which represents the comprehensive plan that links all parts and activities of the institution, and achieves constructive coordination between them.
Also, clarifying the difference between achieving the organization’s goals, which is through creating limited development that can be achieved through daily methods and practices of management, and creating comprehensive development and change for the organization and reorganizing its goals and priorities, as it is not possible to be satisfied with the daily methods and practices of management, modification, and change only; But what is required is to bring about change according to the required development and goals.
The general goal of the program:
• Training on the correct methodology for advanced strategic planning.
• Providing trainees with basic knowledge and applied skills in strategic planning and keeping departmental sub-plans in line with the institution’s general plan.
Detailed objectives of the diploma:
• Creating change processes in institutions.
• Identify methods of effective change within institutions and modern methods of adopting change.
• Learn about John Kotter's seven principles related to successful communication in the change process
• The main reasons for resistance to change within the organization
• Ways to deal with change and learn about the criteria for success in bringing about change within the organization.
• Leading the process of institutional change in line with developments in change in the role of those institutions
• Developing trainees’ skills in strategic thinking, providing them with the strategic elements necessary for business development and financing ideas, analyzing the organization’s position through the latest strategic planning methods, how to prepare a strategic planning system, and how to carry out the strategy review process and the steps for its implementation.

Program themes
1. Advanced strategic planning
 Strategy development
 The relationship between strategy and the excellence model
 Develop mission and directions
 Developing plans and programmes
 Developing implementation mechanisms in accordance with comprehensive quality
2. Strategic Planning and Quality Management
 The concept of strategic planning
 Strategic planning and challenges of international competition
 Advantages of strategic planning
 Strategic planning and quality
 Porter and strategic planning
3. Design an effective planning system
 Steps and stages of the planning process
 Obstacles to the planning process
 Principles of effective planning
 Emergency planning
4. Skills supporting strategic planning
 Control systems
 Information systems
 Strategic incentive systems
 Effective communication systems
 Work teams
5. Future leadership and strategic planning
 Who are the managers and leaders of the future?
 Future challenges and preparing individuals to face them
 The three models for developing creative plans
 Mispractices in planning for the future
 Strategic thinking and planning for quality
Target groups:
• Those who wish to qualify themselves for senior leadership positions in companies
• Those working in business administration in companies
• Those wishing to transition to the field of business administration
• Workers in the public and private sectors.