Program description
Diploma in Digital Diplomacy, or Digital Strategy; These are several specialized courses for diplomats and workers in media departments, especially communication platform departments in embassies, ministries, and official and private institutions, monitoring digital crises, how to deal with them, and their repercussions on crises on the ground.
Program Goals
• Building the digital strategy for institutions.
• Protocols for dealing with the public digitally, and managing this interaction.
• Digital crises, how they start, and how institutions work to monitor them and their repercussions on crises in reality.
• Analyzing audience trends within the framework of building the digital strategy for institutions.
• Early monitoring, analysis of sources and their types, and ongoing content analysis.
• Developing the trainee’s awareness of contemporary theories of political science and diplomacy.
• Providing the trainee with an understanding of digital diplomacy and its role in political science and other fields.
• Providing the trainee with knowledge of modern techniques used in digital diplomacy.
• Enable the trainee to develop digital diplomacy initiatives that positively impact the reputation of the organization or government.
• Enhancing the trainee’s ability to use traditional and modern media in digital diplomacy efforts to communicate effectively.
• Enhancing the trainee’s communication skills for use in resolving complex diplomatic disputes.
Program axes:
1- Definitions: digital crises, digital strategies, digital resources, and other important terms.
2- How do we monitor digital crises?
3- Are digital crises a precursor to real crises, or are they reflections or parallel to them?
4- Digital diplomacy, the experiences of leading countries, how they built their leadership, and how they deal with their audiences.
5- Monitoring and analysis of digital content, and continuous analysis and classification of sources.
6- An overview of digital empires, and digital diplomacy emerged through them.
7- Digital citizenship, its definition, present and future.
8- Digital environments suitable for digital diplomatic work.
9- Cybersecurity for digital diplomatic practices.
10- Digital diplomacy of international relations.
11- Digital diplomacy during crises.
12- Building a mental image of institutions, individuals and countries
13- Creating symbols through digital platforms, examples and steps.
14- Analyzing digital data and its role in digital policy
15- Perception management through digital platforms
16- Applying digital communication skills in the diplomatic context
17- The future of digital diplomacy in light of the artificial intelligence revolution.
Target group:
1- Those working in the diplomatic corps.
2- Those responsible for the official digital speech.
3- Those responsible for social media platforms in the Ministry of Foreign Affairs and embassies.
4- Students wishing to study political science.
5- Activists who want to conduct populist and mobilization campaigns.
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