One of the latest marketing methods these days is social networking, because the number of its users exceeds hundreds of millions, and therefore these social platforms have become electronic marketing channels that many international companies and brands rely on, and companies, service providers, and product sellers compete in using social networking in electronic marketing operations. To increase sales, this distinct and unique training program helps participants understand and understand how to use social media and networks in electronic marketing operations and the mechanisms for analyzing competitors through these social networks.
- The concept of marketing through social media sites.
- Principles of effective electronic marketing.
- How to prepare an effective strategic plan for e-marketing.
- Identify and target customer segments.
- Customer behavior online, and how to reach your target customers in the best ways.
- How to conduct marketing research, and methods of analyzing competitors.
- How to build and develop your business through social media sites.
- How to create valuable content in all its various forms, market through it to attract more customers, and means of measuring its effectiveness.
- How to prepare statistical reports and measure the effectiveness of your marketing efforts.
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