Digital Marketing

Program description

A diploma concerned with developing the performance and implementation of the marketing function for tangible commodity products and services based on traditional marketing concepts and methods in addition to aspects related to modern computer technologies and applications. Given the development renaissance the world is witnessing in the field of electronic marketing, this program comes to provide trainees with modern marketing foundations and concepts and develop their abilities to plan marketing programs and enrich marketing thought, in addition to spreading modern marketing awareness among officials and decision makers in public and private sector institutions.

Program Goals

• Providing trainees with knowledge of modern digital marketing tools and techniques.
• Providing trainees with analytical skills in using digital marketing metrics and applications to enhance the efforts of sales and marketing departments.
• Enabling trainees to propose solutions to complex marketing problems by applying critical thinking skills.
• Enabling trainees to evaluate opportunities to increase profits and improve organization performance through initiatives in digital marketing.
• Strengthening trainees’ understanding of the impact of digital marketing on the organization’s strategies and success.
• Developing trainees’ ability to act in an ethical manner based on digital marketing principles and practices, especially with regard to the interest of the organization and its audience.
• Develop trainees’ understanding of the role of marketing in organizations and the extent to which marketing efforts fit with other strategic initiatives.

Program axes:

• consumer's behaviour.
• Market research.
• Introduction to digital marketing.
• Retail and e-retailing.
• Digital analytics.
• Social media marketing.
• communications channels.
• Integrated marketing communications.
• Search engine optimization.
• Digital content creation.
• Practical Training.
• International marketing.
• Website and application design applications.
• General marketing and digital marketing strategies.

Target group:

• Students wishing to enter the digital marketing major.
• Students majoring in information technology who wish to enter the market.
• Employees who want to increase their income.
• Those interested in digital marketing.