Program description:
One of the latest marketing methods these days is social networking, because the number of its users exceeds hundreds of millions, and therefore these social platforms have become electronic marketing channels that many international companies and brands rely on, and companies, service providers, and product sellers compete in using social networking in electronic marketing operations. To increase sales, this distinct and unique training program helps participants understand and understand how to use social media and networks in electronic marketing operations and the mechanisms for analyzing competitors through these social networks.
Program Goals:
- Highlighting the importance of presence on social media networks.
- Focus on the importance of social media in building a brand.
- Learn about the ways in which social media affects your project.
- Identify the elements of the success of your brand profile.
- Identify the appropriate image sizes for social media channels.
- Mastering the skill of dealing with account management tools.
Program themes
- The concept of marketing through social media sites.
- Principles of effective electronic marketing.
- How to prepare an effective strategic plan for e-marketing.
- Identify and target customer segments.
- Customer behavior online, and how to reach your target customers in the best ways.
- How to conduct marketing research, and methods of analyzing competitors.
- How to build and develop your business through social media sites.
- How to create valuable content in all its various forms, market through it to attract more customers, and means of measuring its effectiveness.
- How to prepare statistical reports and measure the effectiveness of your marketing efforts.
- Marketing on Facebook:
- i. Infrastructure preparation.
- ii. Marketing strategies across pages and groups.
- iii. How to create a successful advertising campaign.
- iv. How to launch your promotions and attract customers.
- v. How to create applications for marketing on your pages.
- vi. New ideas and strategies in marketing.
- vii. A case study of several companies in their use of the website for marketing.
- Marketing via Twitter:
- Infrastructure and marketing account preparation.
- How to build your brand and attract followers.
- Sites that help you manage your account professionally.
- New ideas and strategies in marketing.
- Marketing using YouTube:
- i. How to prepare your marketing channel professionally.
- ii. How to create and edit video.
- iii. How to market with video.
- Marketing via Google Maps:
- i. Create an account and set it up for marketing.
- ii. Taking advantage of Google's various marketing tools.
- iii. Marketing using pages, forums and events.
- LinkedIn Marketing:
- i. How to build a professional personal page.
- ii. Marketing using groups.
- iii. Marketing strategies and ideas.
- Pinterest Marketing Strategies..
- Instagram marketing strategies..
- WhatsApp marketing strategies..
Target groups
- Managers of information technology departments.
- Website managers.
- Those working in organizing content.
- Those interested in the field of social networking.
- Those interested in entrepreneurship.
- Website owners and companies.
- New media departments.
- Social media departments in companies, government and private sectors.
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